Marina makes high fashion accessible to everyone

Have you scheduled a job interview, but no suitable clothes to wear? Or have you already searched your entire wardrobe for an elegant dress for that exclusive party, but are you at your wits' end? Or is your wardrobe almost exploding with the amount of clothes, but you can't part with those beautiful items that you actually no longer fit into?

Marina recognizes herself in these questions and came up with a solution that addresses more than one problem. The Community of Closets is a platform where supply and demand meet. Those looking for something special can search via the site and those who don't want to part with beautiful clothes can rent them via the platform. The startup has been up and running for a month and Marina is proud of the growth the community has already experienced in a month.

Buying clothes

The idea came during a move. “I was moving with my boyfriend, but I was a bit short of money. The reason: I bought a lot of clothes. My boyfriend then said: 'why don't you sell some?'. But I didn't want to. Even though I didn't wear everything regularly, I still thought it was a shame to get rid of it. What if I wanted to wear it again? I realized that I'm probably not the only one with this thought. I also searched online for platforms to lend clothes, but I couldn't find anything. And that's how the idea of ​​The Community of Closets came about: a platform for renting and renting out designer fashion. My idea started to take shape. By extending the lifespan of your wardrobe, we create a circular sharing economy; good for the environment and your wallet, because if you rent out your clothes, you can also earn money with them.”

“It’s actually a crazy idea,” Marina continues. “We all buy clothes in a certain size and most of our clothes hang in the closet. Why do we all have to buy the same thing for the few times we wear it? After a season it’s out of fashion again, or you want to wear another trend. Fashion has become a disposable product. I think something needs to be done about the bad habits of the current fashion industry. Not only is the current industry not sustainable, it is also limited in its accessibility. Following trends is becoming increasingly expensive and accessible to an increasingly smaller group.”

How does it work?

The Community of Closets is a community of tenants and landlords. “As a landlord, you can share your fashion submit items with a form and photos,” Marina explains. “I will then contact you, we will discuss everything and if the items fit my vision of the platform, I will include them in the webshop.” For the tenant, the community works just like a webshop. “You can have a good look around in the shop and search by size or category, for example. Have you found something? Then you put the item in your digital shopping cart and pay. The landlord will then receive a signal and send the item to you, so that you can wear it. After the agreed rental period, you return the item. In this way, we make fashion accessible to everyone and you can enjoy the latest fashion trends without paying too much or polluting the environment.”

Accessibility and inclusivity

Marina has a clear vision of what she wants with The Community of Closets. “With The Community of Closets, I want to achieve that everyone can participate in fashion, I think that accessibility and inclusivity is very important. Fashion should be accessible to everyone, not just those with a well-filled wallet. And by sharing clothes with like-minded people, we not only share our wardrobes, but also our love for beautiful items and we prevent clothing waste. By sharing more with each other, we make the world a little better. It is my dream that The Community of Closets grows into a large national platform, where supply and demand come together. I hope to be able to offer more luxury products in all sizes and it would be a dream if I could get designers on board who make items available in different sizes. Wouldn't it be fantastic if we could all reduce our ecological footprint and look great?”

This is an article from Amersfoort.nieuws.nl view the original here